Sunday, July 24, 2005

Advertisements Projected onto Palms

Soon in Japan, it'll be raining ads

NTT Cyber Solution Laboratories division of Nippon Telegraph and Telephone (NTT) has announced the development of a new form of sidewalk advertising.
They project images of rain onto the sidewalk so that passersby put out their hand. A camera senses when their hand is open and projects an advertisement onto it.
Says an NTT rep, "Advertisements are usually something that's given to you, but it would be different if they showed up on your palms. You would feel more familiar with the message that appears in your personal area,"

I for one would feel very different about advertisements showing up in my personal areas.

I wonder if they have thought of using this in other areas. maybe an advertisement could be projected onto your plate while you are dining. Or ads show up on the mirror in the bathroom.

Soon in Japan, it'll be raining ads


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